Project Information
Scale
Timeline
Location
Project Management
Year
Area
The 1990s is a storytelling space through Saigon’s urban symbols. The entire design evokes images of night markets, alley pubs, motorbike sounds, and bustling crowds, all set within an open, airy architectural layout that matches today’s check-in trends.
Vietnam in the 1990s
Brown, gray, black.
Effect paint, tiled surfaces, iron stairs, iron lamp posts.
Meaning: A standout color block representing creativity and the distinct value of CONN Design.
Detailed Design: Develop 2D, 3D drawings, and technical models showcasing precise design details.
Innovative Ideas: Incorporate unique highlights to make a lasting impression on the space.
Testing and Refinement: Evaluate designs through simulations and adjustments for feasibility.
Objective: Elevate the design beyond expectations with exclusive creativity
Meaning: Establishing a solid foundation, like the core of a Rubik’s cube that keeps all parts interconnected.
Business Model Analysis: Assess operational strategies, brand positioning, and target customer needs.
Market Research: Understand industry characteristics, interior trends, and local cultural factors.
Brand Guideline Development: Create a set of design principles that reflect brand values.
Objective: Ensure all subsequent implementation steps align with the brand strategy.
Meaning: The functional block forms the foundation that links customers, the brand, and space.
Functional Layout Planning: Optimize space arrangement based on target customer behavior.
Aesthetic Style Definition: Integrate brand elements and industry-specific characteristics for uniqueness.
Budget and Material Selection: Choose cost-effective solutions while maintaining aesthetic value.
Objective: Create a flexible yet strategic design framework.
Meaning: The completion phase, like solving a Rubik’s cube correctly, achieving overall harmony.
Construction Execution: Coordinate with the construction team to bring the design to life.
Supervision and Inspection: Ensure construction quality aligns with the design plan.
Customer Experience Evaluation: Gather feedback and refine the space if necessary.
