Sushi Now - CONN Design

Project

Sushi Now

Project Information

Sushi Now

The Sushi Now space is a testament to the perfect harmony between design artistry and practical application. Behind the minimalist appearance - reflected in both the interior space and the cuisine of the Land of the Rising Sun - lies the essence of a long-standing and refined cultural heritage.

Scale

1 Ground Floor

Timeline

14 days | Design

Location

Tan Binh District

Project Management

Trang Tran

Year

2025

Area

35m2

Project Introduction

The Sushi Now space is a testament to the perfect harmony between design artistry and practical application. Behind the minimalist appearance - reflected in both the interior space and the cuisine of the Land of the Rising Sun - lies the essence of a long-standing and refined cultural heritage.

Design Concept

Layout

Every detail is not only aesthetically pleasing but also functionally optimized, from the arrangement of tables and seating to the balance between open and enclosed areas. Each small corner evokes a sense of calm, like a journey rich in experiences, gently guiding diners into a world of elegance and comfort.

Vibe

Traditional Japanese style

Palette

Brown, gray

Materials

Wood

2D Layout

Design Renderings

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3. TWIST (Breakthrough) - Unique Creative Block

  • Meaning: A standout color block representing creativity and the distinct value of CONN Design.

  • Detailed Design: Develop 2D, 3D drawings, and technical models showcasing precise design details.

  • Innovative Ideas: Incorporate unique highlights to make a lasting impression on the space.

  • Testing and Refinement: Evaluate designs through simulations and adjustments for feasibility.

  • Objective: Elevate the design beyond expectations with exclusive creativity

1. CORE (Foundation) - Core Theoretical Block

  • Meaning: Establishing a solid foundation, like the core of a Rubik’s cube that keeps all parts interconnected.

  • Business Model Analysis: Assess operational strategies, brand positioning, and target customer needs.

  • Market Research: Understand industry characteristics, interior trends, and local cultural factors.

  • Brand Guideline Development: Create a set of design principles that reflect brand values.

  • Objective: Ensure all subsequent implementation steps align with the brand strategy.

2. AXIS (Connection) - Functional Connection Block

  • Meaning: The functional block forms the foundation that links customers, the brand, and space.

  • Functional Layout Planning: Optimize space arrangement based on target customer behavior.

  • Aesthetic Style Definition: Integrate brand elements and industry-specific characteristics for uniqueness.

  • Budget and Material Selection: Choose cost-effective solutions while maintaining aesthetic value.

  • Objective: Create a flexible yet strategic design framework.

4. SOLVE (Completion) - Space Completion Block

  • Meaning: The completion phase, like solving a Rubik’s cube correctly, achieving overall harmony.

  • Construction Execution: Coordinate with the construction team to bring the design to life.

  • Supervision and Inspection: Ensure construction quality aligns with the design plan.

  • Customer Experience Evaluation: Gather feedback and refine the space if necessary.